myMessage provides SDKs for developers to access the data marketplace from their applications. With these SDKs, myMessage can be seen as a component which automatically sells the collected data or automatically gets insights. myMessage provides a set of privacy-preserving, data governance APIs designed to give your users better control over how their data is used without sacrificing functionality. Using the suite of tools will enable you to securely store sensitive data, define and enforce usage policies over data, and share tamper-proof logs of access history with your users. Developers can also integrate myMessage into their existing user flows, or build their own data management interface on top of myMessage SDK. From invasive ad targeting to massive data breaches, users are more concerned than ever with keeping their data private and secure. myMessage allows users to manage their data, increasing their trust and decreasing your liability and risk.